Easily add your email campaigns to your workflows with a simple action. This article will teach you how to add campaigns to workflows, along with some reasoning why campaigns might work better than One-off emails in your workflows.

In this article:

 

Add a campaign to a workflow

To add a campaign to your workflow, simply add an action step.

Select the Send a campaign action and select the campaign you would like to subscribe to the subscriber.

This action allows you to select any campaign you have already created under the Campaigns tab.

It is important to note that if a subscriber unsubscribes themselves, or if you unsubscribe a subscriber manually, they will also get removed from the workflow that initiated the campaign subscription.

Here’s how that might look on the subscriber’s timeline.

As you can see, the subscriber is unsubscribed from a campaign, then immediately removed from that workflow as a result.

 

Why use campaigns (and not one-off emails)?

Campaigns allow you to link together multiple emails that you would like your subscribers to receive in sequential order. Since your campaigns are reusable, you can set up an entire email sequence, then use it in as many workflows as you’d like.

So, you might be thinking, “Why can’t I just use one-off emails for this?” Well, you can. However, once you add more than a few one-off emails, you’ll notice that your workflow can get fairly bloated. Plus, you must add a delay in between each email to get the right timing between emails. At this point, your workflow can potentially become more difficult to manage.

Here are some reasons campaigns might be better to use:

  • You want to reuse this email sequence in multiple workflows.
  • You need to reorder the email sequence in the future.
  • You don’t need to change up the “from email” for individual emails.
  • You have more than a few emails you need to send.