The beauty of Workflows is you can chain many actions together sequentially, in a well-documented chart.

Workflows make it easy to chain one-off emails together and separate them with delays… which may leave you wondering if, and how, you should use Campaigns in Workflows.

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Campaigns are designed to let you manage drip email sequences with ease. 

Re-ordering emails, inserting emails, or having 100 one-off emails in your sequence is a painful proposition in Workflows.

Campaigns are table-based and are the best tool to use when you have a number of sequenced emails to send in your Workflow.

Here’s how Campaigns can add power to your Workflows:

  • Creating a Campaign is easier to do than creating a string of one-off emails in your Workflow. Campaign emails are compiled in a table builder and are designed to be easy to edit (including drag-and-drop reordering).
  • A Campaign can be reused in other Workflows.
  • If a subscriber is removed from a Campaign, but later needs to be re-added, you can ensure they won’t receive emails that they received in the past.

However, there are some reasons why you might want to use a sequence of one-off emails separated by delays:

  • You need to change the from name on your emails mid-sequence
  • You need to add actions in between emails in the sequence, like adding a tag