Double opt-in is renowned for keeping your list quality high. Marketers who use double opt-in see higher engagement: more opens, clicks, and replies.
Triggers are the gateway to your automation sequences that decide when your workflows and basic rules need to spring into step. This article will cover how to set triggers in your workflows and basic rules. You’ll also find a complete list of Drip’s native actions.
You might want to send one campaign to a customer and another if they are not. Decisions offer functionality that easily allows you to fire off different actions based on a subscribers current criteria. You can filter a decision’s criteria based on tags, lifetime value, custom fields, and much more.
Goals are a powerful workflow tool that will help you take your automation to the next level. This article will run through goal examples, teach you how to set them up in your workflows, and how they behave in different situations.
Workflows make it easy for you to map and build your marketing funnels in Drip. They can be as simple as you’d like, or as complex as you need them to be to accomplish your everyday marketing automation needs.