Some of the automation actions in Drip include a few additional parameters—these parameters determine how the action will react to subscriber interaction.
With time, any list will accumulate subscribers who stop opening emails. If there are enough unengaged subscribers on your list, you’ll see lower open rates and eventually a lower sender reputation.
If you’ve ever run a webinar, you know getting someone to register to attend is only half of the process. You still have to get them to show up, and once they do, get them to convert afterwards.
If people request product demos from you, you understand how they can take a lot of time to schedule and can quickly take over your calendar.
When setting up funnels, most people focus on marketing before the sale. But if you neglect to automate after the sale, you could be missing out on converting your customers a second time.
See Brennan walk through this workflow in this video he recorded. If you’re using Drip to send an email course, you’ll find that people are most eager to learn from you when they first sign up.
If you have a number of simple Automation Rules that you’ve created to work together, you can convert them to a Workflow and: Simplify and clean up your account Visualize how your rules work together in one flow Add extra segmentation and actions The transition requires some planning, and this article will show you how.
The beauty of Workflows is you can chain many actions together sequentially, in a well-documented chart.
Click to see the full workflow. Designing a Workflow to onboard trial users and customers of your SaaS app is simple. In its most basic form, your Onboarding Workflow will include a few goals:
When you finish building your Workflow and press the “Start” button, you’ll see subscribers make their way through your Workflow. Follow these steps if you need to make edits to your published Workflow.