This article will give you a better understanding of what happens when you pause a campaign or stop a workflow containing active subscribers.
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Send one-off emails at specific trigger points across your automation. For instance, if a subscriber makes a purchase you might want to send them a simple email to thank them.
Save time by setting up your basic email defaults. These are the variables that will appear in your emails by default such as your postal address, “From” name, email footer and other defaults. Also, if you are using an international keyboard to draft up your emails, you will likely want to modify these settings to […]
Send notification emails in Workflows and Rules to notify yourself or others on your team at targeted automation points. These emails are sent only to recipients that you specify and will never send to your subscribers.
With filters, you can search your subscriber database for particular subscriber segments. Data like tags, custom fields, and lead score (amongst many other options) can all be used to return your desired subscriber segments.
As your subscriber base grows, you may find it necessary to decrease the number of active subscribers in your account. When that time comes, however, it can be difficult to determine whether you should prune your list by unsubscribing users or delete those subscribers altogether.