How conversion attribution works in Drip

Here’s the low-down on how conversion attribution works in Drip: To convert by visiting a page, a subscriber needs a cookie (either from when they subscribed, or anytime they’ve clicked through from an email sent by Drip).

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Overview of Tags, Events, and Custom Fields

In this article, you will learn about tags, events, and custom fields. These data points are the most common criteria used when creating Segments in Drip. They allow you to better understand your subscribers, which in turn gives you more leverage in determining how to communicate with them through their customer journey.

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