Using the Subscriber Filter

With filters, you can search your subscriber database for particular subscriber segments. Data like tags, custom fields, and lead score (amongst many other options) can all be used to return your desired subscriber segments.

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Unsubscribing vs. Deleting Subscribers

As your subscriber base grows, you may find it necessary to decrease the number of active subscribers in your account.  When that time comes, however, it can be difficult to determine whether you should prune your list by unsubscribing users or delete those subscribers altogether.

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Merging Subscribers

If you have multiple email addresses for a single subscriber in your account, you can now merge those subscribers into a single subscriber that retains the email address of your choice.

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Viewing the Customer Journey

The customer journey is an up-to-date activity feed that reveals how your subscribers are interfacing with you and your marketing efforts. This data is displayed in an easy to follow timeline feed.

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Unconfirmed Subscribers

An unconfirmed subscriber is any subscriber that has not completed the confirmation step in the double opt-in process. The subscriber must click the confirmation URL sent to their email address via the confirmation email.

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