Viewing the Customer Journey

The customer journey is an up-to-date activity feed that reveals how your subscribers are interfacing with you and your marketing efforts. This data is displayed in an easy to follow timeline feed.

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Unconfirmed Subscribers

An unconfirmed subscriber is any subscriber that has not completed the confirmation step in the double opt-in process. The subscriber must click the confirmation URL sent to their email address via the confirmation email.

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Deleting Subscribers

We understand how much work has gone into growing your subscriber base, but you may end up having a need to delete subscribers here and there. To remove subscribers based on email inactivity, check out this doc on pruning subscribers.

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Pruning Subscribers

It is easy to prune (unsubscribe) subscribers that have not opened an email for a specified amount of days, amongst other filtering parameters.

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