In this article, you will learn the difference between a broadcast and a campaign.


A broadcast is a one-time email that you can send immediately, or at a scheduled date and time to accomplish a one-to-few, or one-to-one type email interactions by segmenting your subscriber database through filters.

  • Learn how to create a broadcast here.


Campaigns come in handy when you want to send a series of emails at specified intervals of time (days, hours, minutes) apart from each other. So for instance, if you want to send your subscribers an email everyday for an entire week where each email is related to a specific topic, you will want to use a campaign.

You can send out a campaign through an opt-in form on your website or landing page, a bulk-op, a workflow or basic rule.

  • Learn how to create a campaign here.