Campaigns are at the heart of Drip. This is where you will build your opt-in form, pen your emails, and adjust sign up and delivery settings.
Step 1: Create a new campaign
Navigate to Campaigns. Click the New Drip Campaign button.
Give your campaign a descriptive name. Click the Create Campaign button.
There are a few ways to get subscribers into campaigns – one is using our API, or integrations. Another is using bulk operations. But the main way is to create a new form and have subscribers opt-in via your website.
Step 2: Create the opt-in form
This step is optional. To bypass creating a form for this campaign, click the Next button in the lower right side of the app.
Give your new form a descriptive name.
Take a few moments to configure your form settings.
While you are working in your form builder, note the Rules tab.
Step 3: Setting up the campaign emails
Navigate to the Emails tab.
- Blueprints will help you get started if you don’t have enough content to fill all of your emails. Each blueprint email will contain some placeholder content.
- Start from scratch if you have all of your content ready to go. This option will set you up with a blank email editor.
Our most popular blueprint is the 5-Day Email Mini Course.
This blueprint is pre-loaded with 5 emails out of the box, along with some placeholder text to get you started. Click the Use This Blueprint button.
Click on the first email in the 5-Day Email Mini Course. You will see that there is already some placeholder content included in the email.
All you need to do is replace the **PLACEHOLDER CONTENT** with your own content. When you are happy with the email draft, click the Save & Publish button. Drip will not begin to send any campaign emails until you update your campaign from draft, to active.
Before activating your new campaign, you must include a valid postal address to comply with CAN-SPAM regulations.
Go to the Settingstab.
Include your valid street address, or PO Box.
Double check your campaign settings and email content are configured to your liking.
Manually change the campaign from draft, to active.
If you are using a form along with this campaign, be sure to activate your form as well.
Tips and Frequently Asked Questions
Why can’t I activate my campaign?
- Double check that you have included a valid postal address in the campaign settings.
Do I have to use a form with my new campaign?
- Using a form is optional. If you want to use this campaign in a workflow, please see this article