With Drip’s Facebook Custom Audiences (FCA) integration, you can easily add or remove your subscribers from particular audiences based on their behavior. Automate these actions in Workflows, Basic Rules, and Bulk Operations. Simply connect your Drip account to your Facebook account and start automating your Facebook marketing.

Before you get started with this integration, you will want to make sure you have a:

Still new to Facebook Custom Audiences? Check out this video.

In this article:

 

Integrate Drip and Facebook

In your Drip account, go to Settings > Integrations > Facebook Custom Audience integration.

Next, click the “Authorize” button.

Note: If you are already logged in to a Facebook account when you click the authorize button, Drip will automatically integrate with that account. If you would like to use a different Facebook account, make sure you are logged out of Facebook before clicking the authorize button.

You’ll notice that the “Authorize” button has now turned into a “Remove” button. Click that button if you ever need to remove that Facebook account from the integration.

Next steps:

  • Set up Facebook Custom Audiences automation
  • I still need to create a custom audience

 

Set up Facebook Custom Audiences automation

This automation is accessible via these Drip features:

  • Workflows
  • Basic Rules
  • Bulk Operations

The setup of the action is consistent with all features.

When editing the action step, select Facebook as the provider.

Then, select whether you would like to add or remove a subscriber to/from a custom audience.

Next, select the Facebook account you would like to use.

Finally, select the custom audience you would like to add or remove the subscriber to/from and click the “Update Action” button.

 

Workflows

To add the FCA automation to your workflow, click the “+” icon and insert an action step.

Finally, edit the action as seen above.

Here’s a simple FCA automation example in a workflow.

In the example above, we have two triggers (in green). After each trigger, we automate the addition or removal of subscribers to particular FCAs (in blue). At the top of the workflow, subscribers get added to a particular FCA after they submit a form.

Once that happens, they will start seeing Facebook ads on their news feed that are associated with that audience. If they end up purchasing your product, you probably want them to stop seeing those original ads. That’s where the second trigger comes into play.

When a subscriber makes a purchase, they get removed from the original audience and then get added to a different audience where you might start up-selling to them.

 

Basic Rules

In Basic Rules, you can use the FCA automation in the “What actions should we perform” (Step 2) step of the rule.

 

Bulk Operations

In Bulk Operations, you can use the FCA automation in the “Automation Actions” step (Step 2) of the operation.

 

I need to set up a Facebook Custom Audience

You must have a Facebook Business account to create a Facebook Custom Audience.

Click here for more information about Facebook Business.

Once you have created an account, go to Settings > Audiences and create a new Facebook Custom Audience (FCA).

Click the “Create Audience” drop-down and select the “Custom Audience” option.

The simplest way to create a new custom audience is by selecting the “Custom File” option.

Then, select the “Select customers from your own file or copy and paste data” option.

You must add at least one email address to create your audience. You can either upload a CSV or TXT file you might already have, or simply copy and paste a single email address.

Give your audience a descriptive name and click the “Next” button.

You will be presented with an overview of your new audience. Click the “Upload & Create” button.

Finally, click the “Done” button to create your new FCA.

It may take up to 24 hours for your new audience to populate in Facebook.

 

Watch The Facebook Custom Audiences training webinar in ConvertedU

Ready to learn more? You can watch the Facebook Custom Audiences training webinar in ConvertedU and learn:

  • What is FBCA? Real life examples of how marketers use Facebook Custom Audiences and how its different from Facebook Lead Ads
  • The basics of Retargeting Advertising
  • Ideas to kick-start your Facebook Custom Audiences strategy
  • Shareable workflows you can install for Facebook Custom Audiences and step-by-step instructions on how to set them up and use them