With Wistia’s Turnstile feature, your video viewers can now enter their email address directly into your video player, and automatically be added to the Drip campaign of your choosing. No manual importing or exporting—just automated leads straight from your video.

What you will need

  • Wistia project with an uploaded video.
  • campaign created in your Drip account.

The majority of this setup will be performed in your Wistia account. For further context, this integration will be using the Wistia Turnstile feature which you will enable in the second section of the article.

Connecting Wistia and Drip

The following guide will help you setup the integration between your Wistia and Drip accounts.

Step 1

Sign in to your Wistia account.

Step 2

In your Wistia account, navigate to Account > Settings > Integrations and select Drip from the list of integrations.

Click the Connect button.


Step 3

You will then be prompted to sign in to Drip (if you are not already) and select which account you would like to grant access to. Once you have made the selection, click the Authorize button.


You should now see that the integration has been successfully connected.



Set up automation with Wistia Turnstile

In this section, you will setup the automation that enables Wistia’s Turnstile to automatically subscribe a Drip campaign for new leads.

Step 1

Sign in to your Wistia account (if you are not already from the previous section).

Step 2

Navigate to your Wistia Project and select, or upload the video that you will be attaching Turnstile to.

Step 3

Hover over the Video Actions drop-down and click Customize.


The Customize sidebar will appear to the left of the browser window.

Click on Timeline Actions. Then click the Add Turnstile option.


Step 4:

Select the Drip camapign you want to trigger for viewers that opt-in via your video Turnstile.


Click the Save button at the top of the customization sidebar to save your settings.


Managing Campaign double opt-in

Wistia allows you to manage the Campaign double opt-in setting directly from the UI:


This setting will override the double opt-in setting you might have configured in your Drip account.

Tip: Try testing the automation with your own email address once the video is live.