With Drip’s Facebook Custom Audiences (FCA) integration, you can easily add or remove your subscribers from individual audiences based on their behavior. You can even create new audiences on the fly from within your Drip account if you need to. Then, automate these actions in Workflows, Basic Rules, and Bulk Operations. Simply connect your Drip account to your Facebook account and start automating your Facebook marketing.

Before you get started with this integration, you will want to make sure you have a:

Still new to Facebook Custom Audiences? Check out this video.

In this article:

 

Integrate Drip and Facebook

In your Drip account, go to Settings > Integrations > Facebook Custom Audience integration.

Next, click the “Authorize” button.

Note: If you are already logged in to a Facebook account when you click the authorize button, Drip will automatically integrate with that account. If you would like to use a different Facebook account, make sure you are logged out of Facebook before clicking the authorize button.

You’ll notice that the “Authorize” button has now turned into a “Remove” button. Click that button if you ever need to remove that Facebook account from the integration.

Next steps:

  • Set up Facebook Custom Audiences automation
  • I still need to create a custom audience

 

Set up Facebook Custom Audiences automation

This automation is accessible via these Drip features:

  • Workflows
  • Basic Rules
  • Bulk Operations

The setup of the action is consistent with all features.

When editing the action step, select Facebook as the provider.

Then, select whether you would like to add or remove a subscriber to/from a custom audience.

Next, select the Facebook account you would like to use.

Finally, select the custom audience you would like to add or remove the subscriber to/from and click the “Update Action” button.

If you need to create a new audience, select the “Create new audience” option.

Give your new audience a descriptive name and click the “Create Audience” button.

Finally, click the “Update Action” button to complete the setup.

You can see your new audience was created in your Facebook Business account.

It may take up to 24 hours for your new audience to populate in Facebook.

 

Workflows

To add the FCA automation to your workflow, click the “+” icon and insert an action step.

Finally, edit the action as seen above.

Here’s a simple FCA automation example in a workflow.

In the example above, we have two triggers (in green). After each trigger, we automate the addition or removal of subscribers to particular FCAs (in blue). At the top of the workflow, subscribers get added to a particular FCA after they submit a form.

Once that happens, they will start seeing Facebook ads on their news feed that are associated with that audience. If they end up purchasing your product, you probably want them to stop seeing those original ads. That’s where the second trigger comes into play.

When a subscriber makes a purchase, they get removed from the original audience and then get added to a different audience where you might start up-selling to them.

 

Basic Rules

In Basic Rules, you can use the FCA automation in the “What actions should we perform” (Step 2) step of the rule.

 

Bulk Operations

In Bulk Operations, you can use the FCA automation in the “Automation Actions” step (Step 2) of the operation.

 

 

Watch The Facebook Custom Audiences training webinar in ConvertedU

Ready to learn more? You can watch the Facebook Custom Audiences training webinar in ConvertedU and learn:

  • What is FBCA? Real life examples of how marketers use Facebook Custom Audiences and how its different from Facebook Lead Ads
  • The basics of Retargeting Advertising
  • Ideas to kick-start your Facebook Custom Audiences strategy
  • Shareable workflows you can install for Facebook Custom Audiences and step-by-step instructions on how to set them up and use them